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Job Description
Lead development of tactical disease plans with the cross functional team, prioritizing tactics aligned with growth opportunities within the Franchise, to improve patient outcomes and bring value to customersGathering and interpreting accurately the customer segmentation, market analyses, SWOT, competitor analyses and the respective data to ensure that the brand plans will reach the targets, integrating these into the operational plans and keeping the plans updated,Work collaboratively with the cross-functional neurology franchise team to deliver initiatives, including leading development of and delivery of Franchise meeting sessions, campaigns and projectsBeing an active member of the Brand team including Sales Management, Medical Department, Regulatory Department, and Market Access functions ensuring that the brand strategy and plans are effectively developed and implementedEmbed omnichannel excellence into campaign design and content creation ...