Job Location
MASON BUS AND INNOVATION CTR

Job Description

The Senior Performance Marketing Strategist leads the development and activation of performance media strategies that drive digital commerce growth aligned with P&G Personal Healthcare brand goals.


This role blends strategic leadership with hands-on performance management—owning campaign approach, activation guidance, optimization, measurement design (including tagging and testing), and cross-functional coordination to ensure performance investments work in synergy with national media and broader growth plans.


To be successful in this role, we’re looking for a leader who is adept at defining:
+ Clear performance media strategy tied to category growth goals, with defined channel roles and investment logic.
+ Repeatable optimization system: always-on pacing governance, structured testing plan (tagging + A/B), and performance reporting that drives decisions.
+ Search + ret...