Lead enterprise performance marketing initiatives at Clio as the Senior Performance Marketing Manager. This role combines hands-on channel management and strategic development within a hybrid workplace.
Join Clio, a leader in legal AI technology, where you'll create a robust performance marketing strategy for enterprise law firms. Your focus will be on channel optimization and running ABM campaigns targeting key decision-makers. Collaborating with cross-functional teams, you’ll enhance integrated campaigns and analyze performance metrics to demonstrate impact.
Key Responsibilities:
• Define and implement enterprise paid media strategy
• Optimize B2B campaigns via Display, OOH, and LinkedIn Ads
• Scale ABM efforts across targeted high-value accounts
• Partner with sales for effective lead generation
• Measure and report on enterprise-level marketing outcomes
Requirements:
• 7-10 years of performance marketing in an enterprise SaaS setting
• Proven expertise...