Lead strategic paid media initiatives with Applied Systems in a flexible hybrid setting. Leverage your expertise in PPC and paid social to drive performance and enhance brand recognition.
As the Senior Lead Digital Marketing Manager for Paid Media, you will oversee the comprehensive media strategies that align with organizational goals. This position emphasizes cross-channel optimization and insightful reporting, allowing you to impact the flow of marketing-qualified leads. You will take ownership of major advertising platforms while collaborating effectively across teams.
Key Responsibilities:
• Define and manage comprehensive paid media strategy
• Optimize PPC campaigns for quality and performance
• Direct paid social and retargeting for effective audience engagement
• Initiate and assess CTV advertising for broad audience reach
• Deliver clear performance insights and governance standards
Requirements:
• Minimum 10 years in digital marketing, with 7+ in B2...