SMO is responsible to lead, strategize, monitor and report on Category performance (sales, margin, stock holding, Market Share etc.) and flow objectives under the guidance of Category Head.

• Responsible for budgeting, forecasting, making category level strategy and achieving Sales and Margin targets assigned to a particular category
• Lead negotiations on annual contract terms with suppliers to maximize benefits for both Sharaf DG and the suppliers including margins, pricing and volumes, product range, MSL, returns and replenishments, payment terms etc
• Work closely with stores to ensure a healthy store level sales and Profit and maintaining healthy inventory at each store
• Keep up to date with latest retail and category trends about new and innovative products and ways of displaying products
• To have a close eye on each competition, making counter strategies to gain mar...