ROLE OVERVIEW

Owns the macro strategy, account architecture, and business metrics for dedicated channels. Partners with local country specialists (who manage native localization and cultural context) to ensure global strategic alignment alongside flawless execution.

KEY RESPONSIBILITIES

• Account Architecture & Strategy: Take end-to-end ownership of large-scale ad accounts (Google Ads or Meta Ads ecosystem). Build scalable campaign structures and manage budget allocations.
• Data Analytics & ROI Oversight Monitor and analyze full-funnel performance metrics daily. Align spend with company ROI/LTV projections.
• Localized Collaboration Matrix: Direct and partner with local country specialists. Translate broad campaign concepts into actionable briefs for local copy calibration and cultural risk vetting.

QUALIFICATIONS

• 3+ years of direct, hands-o...