Company and Role Overview BackTech, BackTech is seeking a Marketing Strategist Manager to lead and execute integrated marketing strategies that drive brand awareness and business growth. This role requires expertise in market research, consumer insights, and digital marketing channels. The ideal candidate is both creative and analytical, with strong communication and project management skills Key Responsibilities Conduct market research and competitor analysis to identify opportunities and target audiences
Design and execute integrated marketing campaigns across digital, social, email, PR, and traditional channels
Monitor campaign performance and optimize based on data insights and ROI
Manage and track marketing budgets and expenses
Develop and maintain brand identity, messaging, and consistency across platforms
Create and execute content marketing strategies (blogs, articles, white papers, social media)
Oversee production and distribution of high-quality content
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