Senior Marketing Specialist - Martech and Personalisation
This job is in your area. Enjoy a short commute and work close to home.
Job Description
Through the merger of Bank Australia and Qudos Bank weβre creating a better, stronger and more resilient bank for our customers and employees. As one company with two trusted brands, weβre building on the strong foundations of our history and shared values as we bring together the best of both banks.
The Senior Marketing Specialist β MarTech & Personalisation is responsible for optimising the Bankβs journey orchestration and customer data platform, enabling data-driven, cross-channel customer engagement. The role designs and delivers automated customer journeys and personalisation use cases, leveraging advanced segmentation, real-time triggers and customer data to create relevant, connected and timely experiences.
Working cross-functionally with marketing, digital, CRM, IT and data teams, the role delivers and continuously optimises scalable, end-to-end journey orchestration, while maintaining core platform assets and ensuring consistent, compliant execution. As ...