Description


We are seeking a creative, strategic, and results-driven Senior Marketing Specialist to join our growing team in Fullerton, CA. This role will be responsible for developing and executing marketing initiatives that strengthen brand awareness, drive consumer engagement, support sales growth, and enhance our market presence across retail, foodservice, and distribution channels.

The ideal candidate will have experience within the food manufacturing, food and beverage, or consumer packaged goods (CPG) industry and possess a strong understanding of brand marketing, product launches, digital marketing, trade marketing, and consumer insights.

Key Responsibilities

+ Develop and execute integrated marketing campaigns that support company growth objectives and brand strategy.

+ Manage new product launches from concept through commercialization, including marketing plans, promotional materials, and go-to-market strategies.

+ C...