The Brief

The Senior Marketing Operations Specialist is responsible for increasing the performance of marketing functions through critical thinking and strategizing, project management, process optimization, data management, leadership, leveraging and optimizing processes, and marketing technology.

The role is aimed to identify areas of improvement within both internal stakeholders and external enterprise-level stakeholders, along with making all marketing investments traceable by increasing the visibility of revenues and the impact being generated.

Primary Responsibilities:

• Perform operational strategizing and execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
• Manage lead routing, automation, integration between various MarTech tools, along with platform implementations and data migra...