Responsibilities

• To lead Interwood’s marketing communication function by translating business priorities into integrated brand, campaign, content, digital, PR, retail, and media plans.
• The role owns the brand marketing budget, ensures efficient spend allocation, strengthens brand consistency, and aligns Marcom teams to deliver measurable business impact.
• Develop the annual Marcom strategy and campaign roadmap in alignment with Interwood’s business priorities, category plans, revenue goals, brand positioning, and customer growth agenda.
• Own the brand marketing budget and allocation framework, ensuring spend is prioritized across campaigns, media, content, PR, events, retail activation, agencies, and brand‑building initiatives based on business impact.
• Lead monthly and quarterly marketing planning cycles with Category, Sales, Ecommerce, Retail, VM, Export, and Finance teams to align priorities, campaign calendars, launch suppo...