**Primary Responsibilities/Duties**

+ Develop a Go-to-Market Strategy and process, leveraging in-depth knowledge of target markets and methods for introducing the product into each market.
+ Serve as a key influencer in devising and auditing business strategies; be proficient in discussing and analyzing business status, demand drivers, and the competitive landscape, including forecasting, progress tracking, and reporting to stakeholders.
+ Analyze market trends, customer requirements, and the competitive landscape. Identify opportunities to enhance customer and business value through the marketing mix.
+ Outline product positioning that clearly articulates the target customers, value proposition, and value networks, linking each feature to a customer-centric benefit.
+ Track and analyze marketing campaign performance metrics, KPIs, and ROI.
+ Manage pricing, customer communications, and revenue forecasts/inventory.
+ Manage the marketing plan and budget to en...