The Senior Marketing Manager will lead end-to-end marketing strategy and execution for a SaaS, healthcare, or health tech business. The role focuses on driving demand generation, brand growth, customer engagement, and measurable business impact through integrated marketing programs. This role requires a strong mix of strategic thinking and hands-on execution, working closely with sales, product, customer success, and leadership teams to support revenue growth and market expansion. Requirements Key Responsibilities Develop and execute annual and quarterly marketing strategies across digital, content, events, brand, and field marketing channels. Drive demand generation campaigns to increase qualified leads, pipeline, and revenue contribution. Partner with sales teams to support field execution through campaigns, sales enablement, and regional marketing initiatives. Build and optimize customer journey-based marketing programs covering awareness, conversion, retention, and expansion. Colla...