Senior Marketing Executive

Develop effective marketing strategies and campaign plans for international trade exhibitions and conferences. Use traditional and innovative marketing techniques to attract visitors, delegates, exhibitors, sponsors, and press.

Responsibilities

• Contribute to all aspects of marketing activities and communicate clear promotional messages.
• Create and issue promotional electronic newsletters and effective email campaigns.
• Maintain and update event websites, apply SEO knowledge, and recommend ways to enhance the user journey.
• Manage PPC campaigns, review results, and provide recommendations.
• Utilize and manage digital tools (e.g., app, survey tool) to enhance campaigns.
• Manage the exhibitor promotional campaign and contribute to strategy.
• Lead copywriting, design and production of delegate marketing materials and emails.
• Become an expert in Salesforce, identify marke...