Role Overview

The Senior Marketing Coordinator is the operational heartbeat of the marketing department — owning campaign execution, organization, and reporting across D2C, retail, PR, and influencer initiatives.

This role bridges creativity and precision: managing the marketing calendar, executing campaigns through Klaviyo and Shopify, optimizing content visibility (SEO), and coordinating with internal and external teams to ensure every campaign launches on time and on brand.

While this role manages and reports marketing performance metrics, overall campaign outcomes (CTR, ROI, and sales) are shared with leadership and channel managers.