Senior Social Media Marketing Manager

Department: Marketing

Location: Onsite, Santo Domingo, DR (D.N)

Role Purpose

The Senior Social Media Marketing Manager serves as the strategic and operational leader of the brand’s organic social ecosystem.

This role is responsible for translating broader brand strategy into platform-native content strategies that drive engagement, audience growth, cultural relevance, and community connection across all priority channels. The position requires a deep understanding of platform behavior, audience psychology, engagement mechanics, short-form storytelling, and evolving social trends.

As the organization’s organic social subject matter expert, this individual is expected to maintain a strong pulse on what drives engagement across platforms and understand how content, tone, pacing, hooks, and creative formats differ between TikTok, Instagram, YouTube, Facebook, and emerging channels. This role will ...