Location: 500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9 Number of Openings: 1 Overview

Senior Manager, SEO & SEM Performance is responsible for driving digital acquisition of PC Financial credit & banking products through cutting edge search campaigns that are powered by data, scaled efficiently through rigorous experimentation and are centered around the customer. You will leverage your effective storytelling skills to showcase the value of the search journey in driving business results. You will flex your collaborative & strategic leadership style to ensure the flawless planning and execution of a highly matrixed media strategy & team, designed to fundamentally deliver acquisition growth for the business. Responsibilities

Lead the team responsible for the development and execution of SEM, and Paid AI strategies and initiatives that drive conversion and acquisition (quality results at accelerated volumes and efficient costs). Build data-driven and customer...