Take charge of digital acquisition as a Senior Manager of SEM & SEO Strategy with PC Financial in Toronto. Drive customer-focused, data-driven search campaigns while leading a dynamic team.
As the Senior Manager, you'll be responsible for optimizing both Paid Search and Organic search strategies to boost conversion and acquisition metrics. Your storytelling skills will showcase the search journey's impact, while your strategic leadership ensures collaborative execution of media strategies. Experience managing campaigns will empower you to define KPIs and enhance business outcomes effectively.
Key Responsibilities:
• Lead SEM and AI initiatives driving conversion and acquisition
• Build data-driven plans for Paid Search and organic visibility
• Influence business stakeholders on search strategies
• Collaborate on content roadmaps to improve brand visibility
• Measure and report on KPIs for SEM investment effectiveness
Requirements:
• Post-secondary degree in B...