THE JOB

Reporting to the Associate Director, Performance Marketing Strategy and Planning, this role will lead cross-channel paid media strategy and automation across EMEA, LATAM, and APAC. The position is focused on driving efficiency, scalability, and measurable performance improvements across paid search, paid social, and programmatic channels.

You will translate business priorities into data-driven investment strategies, ensuring paid media budgets are optimally allocated across markets and inventory types (e.g.: Resale, VIP). Supporting as the central point of contact for regional leadership and finance, you will guide investment decisions, performance trade-offs, and long-term automation planning. You will support your manager to assess local paid budget allocation and agency partnerships.

Working closely with channel leads, finance, and product teams, you will define clear pathways to improve campaign effectiveness and scale automation capabili...