Role Overview
We are looking for a growth-driven, digitally native leader to drive end-to-end performance marketing and digital growth for Ed-a-Mamma. This role goes beyond media buying—it requires someone who can blend data, creativity, AI tools, and consumer understanding to build a high-performance, full-funnel ecosystem across D2 C and marketplaces.
Key Responsibilities
1. Performance Marketing & Growth
- Lead and scale performance marketing across Meta, Google, You Tube, and emerging platforms
- Own budget allocation, CAC, ROAS, and LTV optimization
- Build and execute full-funnel strategies (awareness → conversion → retention)
- Drive continuous A/B testing across creatives, audiences, and landing pages
- Identify growth opportunities across new channels and formats
2. Social Media & Content Performance
- Work closely with content teams to build high-performing, insight-led creatives
- Translate brand storytelling into conversion-led content
- ...