The Senior Manager, Integrated Marketing – GC is responsible for leading the development and execution of cohesive, multi-channel marketing campaigns and seasonal activations that elevate campaign visibility, drive consumer engagement, and support commercial performance in driving demand.

This role requires a deep understanding of both digital and social marketing channels, a passion for data-driven storytelling, and the ability to align cross-functional teams (creative, digital, loyalty, commercial, operation, and hotel teams) around a unified marketing objective. The role will be responsible for bridging the gap between strategy and tactical execution, ensuring consistency in messaging across all touchpoints while adapting to evolving market trends and consumer needs.

The Senior Manager, Integrated Marketing will be responsible to form an annual marketing calendar as well as content calendar for both Wechat and Red Note official accounts to drive engaging content that ...