Drive marketing technology innovation at Opendoor as a Senior Manager. Your role focuses on lifecycle management, ensuring seamless integration across platforms for email and SMS initiatives.
This position is suited for individuals experienced in owning tech stacks, including Iterable and CDP platforms. You'll work alongside cross-functional teams to implement critical tracking systems, enhance operational efficiency, and leverage AI tools for automation. Your input will shape the strategies that underpin the marketing operations team.
Key Responsibilities:
• Lead lifecycle infrastructure architecture and maintenance
• Define audience segments in Segment Personas with governance
• Create AI-driven systems for campaign automation
• Oversee Google Tag Manager and event tracking protocols
• Build automated budget alerts and performance checks
Requirements:
• 5–7+ years in marketing technology management
• Expert in Iterable and comparable ESPs
• Knowledgea...