Purpose & Overall Relevance for the Organization:

TMALL adidas Originals store (TMORI) plays a key strategic role in accelerating our digital brand eCommerce strategy in China. As one of the flagship store on Tmall, to shape the store as House of Originals— designed to attract streetwear lovers, sneakerheads, and trend-conscious consumers. Build this store into the definitive lifestyle/fashion beacon on Tmall, through a premium, end-to-end consumer experience will be key success for this role.