Overview

Senior Manager, Digital Marketing – Licensing | Global Role. A global life sciences organisation is seeking a Senior Manager, Digital Marketing – Licensing to lead digital campaign planning, execution, and optimisation for the Licensing business. The role is responsible for delivering integrated digital marketing initiatives across channels in close collaboration with commercial and scientific stakeholders, with a strong focus on lead generation and performance optimisation. You will translate business priorities into digital campaigns, manage day-to-day execution, oversee digital performance, and ensure effective use of data, tools, and content across channels. The role also includes website ownership for the Licensing area on lonza.com, email marketing programmes, event support, and close alignment with CRM and marketing operations to ensure performance tracking and lead management. This is a hands-on execution role in a B2B life sciences environment, requirin...