Location
1
Posted
June 18, 2026
Commute
Local Area
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Job Description
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
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Lead the planning and execution of culture marketing partner management and activation ranging from celebrities, artists and fashion designers within Japan, to contribute to the growth of lifestyle business.
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KEY RESPONSIBILITIES
- Own overall Culture Marketing portfolio strategy creation based on local brand priority and supervision.
- Define partner portfolio across fashion designers, musicians, and celebrities aligned with brand priorities
- Lead endorsement contract negotiation and sealing for all CuMa partners
- Accountable for all contract governance (CAF, AMS, compliance)
- Act as PoC for global EIM for any global talent activation within Japan
- Ensure alignment between global initiatives and local execution
- Lead Fashion / Designer network development and partnership management
- Drive high-imp...