Role Purpose

The Senior Manager, Creative (Shopper) Spain is responsible for developing, localizing and executing shopper‑focused content and in‑store activation assets that bring Coca‑Cola brands to life across the retail and away‑from‑home landscape.

This is a new local role, introduced only in Top 9 markets to enhance local relevance, commercial integration, and end‑to‑end creative excellence from sell‑in to shelf.

This role ensures that local brand plans translate into breakthrough, insight‑driven shopper assets optimized for POS, retail media, grocery multiples, convenience, forecourts, and foodservice outlets.

Working within the Spain IMX team, this Senior Manager collaborates closely with local brand teams, Commercial, Shopper, RGM, bottler partners, and external agencies to deliver shopper‑ready creative that converts demand into purchase, while strengthening brand equity at the point of choice.

This role is hands‑on, executional,...