This role serves as a critical bridge between CKM and Business Units (BUs), leading the strategic planning and development of the Out-of-Hospital (OOH) market, while ensuring strong alignment and synergy with in-hospital strategies. It is designed to shift from internal CKM operations toward an externally focused market expansion and business impact role.

**1. Lead OOH Market Strategy & Expansion**

+ Own the development of integrated OOH market strategies across retail, e-commerce, and emerging channels, with a clear focus on expanding patient access beyond hospitals.
+ Identify growth opportunities and design scalable channel strategies that accelerate market penetration and unlock new patient segments.
+ Drive the evolution of channel mix and go-to-market models to support long-term business sustainability.

**2. Strategic Business Partnering with BUs**

+ Act as a trusted strategic partner to BUs, co-developing aligned in-hospital and OOH stra...