Purpose & Overall Relevance for the Organization

At adidas, we believe that Sport has the power to change lives. As Senior Manager (Category Lead) for Performance in Southeast Asia, you will own and lead the regional category strategy across performance categories, ensuring adidas delivers credible innovation, commercial scale, and strong consumer relevance across diverse SEA markets.

This role is accountable for translating Global and Emerging Markets category and franchise strategies into regionally relevant, consumer-centric, and commercially strong assortments, balancing elite performance credibility with scalable commercial opportunities. You will act as the regional Performance category authority, shaping category direction, franchise priorities, and commercial success across SEA markets and channels.

Key Responsibilities

Category Strategy & Leadership