You are the player-coach who scales loan operations end-to-end. You’ll own the campaigns engine (Crypto Loan / UAT Loan / INS Loan), run the collateral listing/delisting program with Risk, and turn competitive intel into parameter and pricing changes. You ship reliably, read the data, and lead a small team.

• Set quarterly campaign strategy and calendar; define mechanics, budgets, T&Cs; localize with regional teams.
• Own UAT for campaign logic (rates, LTV tiers, rewards, attribution).
• Measure and optimize: eFTD, active borrowers, AUM, ARPU, CAC/ROI; publish weekly dashboards and post-mortems.

• Chair the cross-functional workflow from intake → approval → rollout.
• With Risk/Treasury/Compliance/Legal, propose and calibrate parameters: initial/maintenance LTV, haircuts, borrow cap...