Senior Lifecycle Marketing Analyst

Location: Taguig
Work Set-up: On-site
Work Schedule: Monday to Friday

Job Responsibilities

• Develop lifecycle marketing strategies across acquisition, engagement, retention, and reactivation stages.
• Analyze customer journeys and identify opportunities for optimization.
• Create customer segments and targeted communication strategies.
• Measure lifecycle campaign performance and customer retention metrics.
• Work with cross-functional teams to improve customer experiences.
• Recommend automation and personalization initiatives.

Qualifications

• Minimum 5 years of experience in lifecycle marketing, CRM, or customer analytics.
• Experience with online products and digital customer journeys.
• Knowledge of SQL, Python, or similar programming languages.
• Strong a...