Responsibilities

• Provide expert advice on digital strategy development
• Provide knowledge on the category’s digital landscape and activities
• Execute paid social and paid search campaigns
• Analysis of category and competition
• Campaign setup and optimization
• Media asset organization and scheduling
• Budget maintenance
• Keyword research and ad copy creation
• Traffic client campaigns in Google Campaign Manager
• Work with media planners and account team to strategize tagging
• QA placements per vendor IO and media plan
• Assist in aggregation of data from various media platforms
• Assist in development of client-facing media reports utilizing Data Studio

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• 2–4 years’ experience in integrated media buying (digital, social, and traditi...