SYNTHESIS IS A CREATIVE DATA CONSULTANCY We help future-proof business by making sense of the world's data.
We partner with industry leaders like Fonterra, Zespri, PepsiCo, and LEGO to define their audiences and how their needs will evolve over the short and long term.
We do this through our unique synthesis of deep human understanding and robust data science. Our team brings together diverse specialists from computer science, digital anthropology, and engineering, to digital forensics, script writing, and humanities.
WHY SYNTHESIS
Since our launch in 2017, we've been reimagining the world of marketing and strategy. Building deep global partnerships, especially in F&B, and entertainment & sports categories.
We answer complex, future-facing questions by detecting early signals of change and surfacing opportunities to win in new horizons. Our specialised solutions are rooted in strategic foresight and tested in data science to give our partners the confidence to act.
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