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Senior Expert Digital Activation (m/f/d)
Redcare Pharmacy
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Cologne, Germany
Location
Cologne
Posted
June 02, 2026
Commute
Local Area
Local Opportunity Near You!
This job is in your area. Enjoy a short commute and work close to home.
Job Description
Job Description
About your tasks:
- Own the end-to-end setup, activation, and optimisation of Retail Media campaigns across Sponsored Products, Paid Social, and Programmatic platforms such as Meta and DV360.
- Translate media plans into high-quality technical campaign setups, including targeting, bidding strategies, budget allocation, creatives, tracking, and attribution logic.
- Continuously monitor and optimize campaign performance using KPIs such as ROAS, ACOS, CPC, CPM, CPA, and CVR, identifying opportunities through audience refinements, bid adjustments, creative testing, and placement optimisation.
- Collaborate closely with Campaign Managers, Ad Tech, and Data teams to ensure accurate tracking, flawless technical implementation, and transparent reporting across all campaigns.
- Drive operational excellence by contributing to best practices, playbooks, and acti...