Job purpose:

Responsible for driving annual device portfolio revenue and gross margin in line with business targets. Lead end-to-end development, launch and lifecycle management of devices, ensuring commercial and technical readiness along with close coordination with OEM's. Foster business growth through strategic planning, market positioning and strong partnerships with internal teams and external partners.

Job responsibilities:

• Develop and review business cases for new devices, ensuring timely, cost-effective, and quality delivery.
• Plan, manage, and launch new devices in collaboration with internal teams and external partners.
• Lead marketing planning, budgeting, and financial evaluations.
• Monitor market trends, customer insights, and industry developments to identify new opportunities.
• Oversee post-launch performance, risk management, and product improvements.
• Lead partner/OEM negotiations, contrac...