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Senior Editor, Audience Insights & Strategy
Black & White Zebra
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calgary, Canada
Location
calgary
Posted
June 04, 2026
Commute
Local Area
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This job is in your area. Enjoy a short commute and work close to home.
Job Description
Take on a pivotal role at Black and White Zebra as a Senior Editor in Audience Insights & Strategy. This non-traditional editing position combines data interpretation with strategic content creation to enhance viewer engagement.
Your primary focus will be on gathering and synthesizing insights from audience interactions, surveys, and market trends. By identifying key audience priorities, your work will help the organization optimize content offerings and improve conversion metrics. This role is essential for sustaining growth and enhancing the effectiveness of editorial strategies.
Key Responsibilities: β’ Build a comprehensive understanding of audience behavior β’ Conduct editorial interviews to gather insights β’ Translate findings into actionable strategies β’ Report on performance metrics driving subscriber growth β’ Collaborate on co-creative research projects
Requirements: β’ Strong background in audience data and research β’ Creative problem-solver with excel...
Your primary focus will be on gathering and synthesizing insights from audience interactions, surveys, and market trends. By identifying key audience priorities, your work will help the organization optimize content offerings and improve conversion metrics. This role is essential for sustaining growth and enhancing the effectiveness of editorial strategies.
Key Responsibilities: β’ Build a comprehensive understanding of audience behavior β’ Conduct editorial interviews to gather insights β’ Translate findings into actionable strategies β’ Report on performance metrics driving subscriber growth β’ Collaborate on co-creative research projects
Requirements: β’ Strong background in audience data and research β’ Creative problem-solver with excel...