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Senior Director, Technical Consumer Data Research
The Coca-Cola Company
📍
Shanghai, China
Location
Shanghai
Posted
June 06, 2026
Commute
Local Area
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Job Description
Our Technical Consumer Data Research (TCDR) insights are foundational to building a robust, multi‑year global innovation pipeline spanning Defend the Core, Present Forward, and Future Back initiatives.
The **Senior Director, Technical Consumer Data Research** **(APAC)** is accountable for leading sensory and consumer research strategy across the APAC region, spanning multiple categories and Operating Units (JSK, ASP, GCM, INSWA). The role directs regional TCDR resources, integrates Global TCDR capabilities, and translates consumer insights into technical understanding and actionable product, package, and equipment solutions for regional launches. This role plays a critical leadership position in advancing a 3-5-year innovation pipeline, while accelerating adoption of digitized, AI‑enabled and predictive research methodologies to drive faster, more future‑ready decision making. The Senior Director leads a diverse, high‑performing regional team and serves as a key member of ...
The **Senior Director, Technical Consumer Data Research** **(APAC)** is accountable for leading sensory and consumer research strategy across the APAC region, spanning multiple categories and Operating Units (JSK, ASP, GCM, INSWA). The role directs regional TCDR resources, integrates Global TCDR capabilities, and translates consumer insights into technical understanding and actionable product, package, and equipment solutions for regional launches. This role plays a critical leadership position in advancing a 3-5-year innovation pipeline, while accelerating adoption of digitized, AI‑enabled and predictive research methodologies to drive faster, more future‑ready decision making. The Senior Director leads a diverse, high‑performing regional team and serves as a key member of ...