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Senior Director, Technical Consumer Data Research

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Coca Cola
📍 Shanghai, China
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Location Shanghai
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Posted May 28, 2026
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Commute Local Area
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Job Description

Description

Summary:

Our Technical Consumer Data Research (TCDR) insights are foundational to building a robust, multi‑year global innovation pipeline spanning Defend the Core, Present Forward, and Future Back initiatives.

The Senior Director, Technical Consumer Data Research (APAC) is accountable for leading sensory and consumer research strategy across the APAC region, spanning multiple categories and Operating Units (JSK, ASP, GCM, INSWA). The role directs regional TCDR resources, integrates Global TCDR capabilities, and translates consumer insights into technical understanding and actionable product, package, and equipment solutions for regional launches. This role plays a critical leadership position in advancing a 3–5-year innovation pipeline, while accelerating adoption of digitized, AI‑enabled and predictive research methodologies to drive faster, more future‑ready decision making. The Senior Director leads a diverse, high‑performing ...

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📍 Location Details

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City
Shanghai
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Country
China
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Commute
Local Area

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