Essential Functions Performed by the Position

• Owns the commercial health of the below areas by monitoring financial performance, market trends, key metrics, and by driving actions to deliver profitable, growth:
• Product
• Micro Optic, OVD’s & NXT Security Features
• Government Solutions (Revenue & ID)
• Brand & Licensing
• Leads market discovery, competitive analysis, and customer validation to define current and future product and service requirements.
• Shapes and executes the strategic product roadmap through ongoing engagement with customers, sales, engineering, and other internal stakeholders.
• Defines and prioritizes customer segments, buyer/user personas, pricing models, and go‑to‑market strategies to accelerate revenue growth.
• Drives full product lifecycle management—from concept and MVP/Beta testing through development, launch, adoption, and ongoing optimization.
• Serves as the product ev...