Lead the charge in paid lead generation at Zen Educate as a Senior Digital Marketing Analyst in Vancouver’s hybrid environment. Drive impactful campaigns while collaborating closely with cross-functional teams.
As a Senior Digital Marketing Analyst, you will focus on optimizing our lead generation strategy and executing paid campaigns, primarily on job boards like Indeed, with further expansion into Google Ads and Meta. You will leverage data analytics, A/B test results, and creative insights to drive performance and contribute to the marketing strategy.
Key Responsibilities:
• Own and optimize paid lead generation campaigns
• Manage job board performance and analytics
• Analyze data to gain actionable insights
• Identify new growth opportunities for marketing
• Collaborate with teams to align campaigns with goals
Requirements:
• 2-3 years in digital marketing or campaign management
• Strong analytical skills with practical instincts
• Excellent communi...