Help our clients-internal and external-understand and use NIQ services better by understanding their requirements, queries, and helping address the same through knowledge of data science and POS methodology.

Key Activities

• POS Universe estimation by distribution channel in the country of interest.  Presentation of the results of the universe study, comparison to previous years’ results and definition of the required changes to extrapolation model based on the study conducted.  Calculation of the impact from the proposed changes on the currently conducted panel study.
• Management and updates of the address database of all shops that constitute the retail universe by distribution channel.
• Target sample calculation based on the reporting requirements, and defining recruitment targets for the team responsible for recruitment, in order to fulfill target sample quota.
• Development and a...