We are seeking a highly skilled and innovative Senior CRM MarTech Associate/ CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies. Responsibilities:
Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
Create retention dashboards and opportunities discovery with LLMs and MCP extensions that elevate the analytics capabilities of the team.
Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation...