Position Overview

The Senior Manager, Clienteling (1:Many / CRM), APAC is responsible for leading the regional CRM and lifecycle engagement strategy across APAC markets. The role owns scalable, data-driven customer engagement at scale, driving retention, frequency, lifetime value, and omnichannel engagement while ensuring luxury standards and local relevance across diverse APAC markets.

Essential Duties & Responsibilities

Key Responsibilities

Define and lead the APAC CRM and 1:Manyclienteling strategy aligned to global CIX frameworks and APAC commercial priorities

Develop annual CRM and lifecycle plans aligned to brand calendars, trading moments, and lifecycle needs

Own regional lifecycle strategies across acquisition, onboarding, retention, reactivation, and churn prevention

Oversee CRM channel performance across Email and regional platforms (e.g. LINE, Kakao)

Define standards for segmentation, targeting, frequency, testing, an...