The Senior Campaign Manager, Programmatic is responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns.

Responsibilities

Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.

Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned. Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR/Spend, CPM, CPA, viewability, CPC, on Target %)

Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.

Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)

Generate DSP conversion and remarketing pixels.

Generate campaign performance, deliver...