Senior Business Marketing Manager

Responsibilities

• Define and execute go‑to‑market strategies for the full IGTD product and solutions portfolio, analyzing market trends, customer insights, and alignment with global marketing strategy.
• Develop and maintain a coherent portfolio positioning strategy that enhances conversion rates and strengthens market presence across diverse segments.
• Collaborate with global and international marketing, market intelligence, and sales leadership to prioritize target accounts, market segments, and growth opportunities.
• Own the ASEAN market – manage strategy, execution, and performance, translating global strategy into local impact through market‑specific planning.
• Lead initiatives to strengthen partnerships in indirect growth markets and support the broader International marketing organization.
• Drive product launches, including new introductions and lifecycle management, coordinating...