Description
AWS Brand Strategy is a newly coalescing team with an ambitious mandate: make brand a growth engine for the business and become the voice of customer perception inside AWS. We are a small, senior group of strategists who believe brand is not a downstream execution function — it is an upstream growth lever that shapes demand, pricing power, and long-term competitive advantage.
This role sits at the intersection of brand systems, marketing science, behavioral psychology, and B2B technology marketing. You will develop and steward brand strategy frameworks that drive consistency, distinctiveness, and long-term brand equity across one of the most complex and consequential technology portfolios in the world. You will bring rigorous, evidence-based thinking — grounded in marketing effectiveness research and cognitive/behavioral science — to every recommendation you make.
The ideal candidate is equally comfortable building brand architecture models, writing messaging frame...