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Job Description
Purpose of the position:
Martell cognac is a strategic brand for Pernod Ricard group, with 2 big geographical scopes: Asia and US/Africa.
US/Africa are a key focus for the brand, as Martell needs to diversify & expand its geographical footprint.
Working on the whole Martell range, the Senior Brand Manager Education & Advocacy
will play a transversal role for the Martell team, with a specific focus on recruitment.
Under the supervision of the Marketing Manager Brand Architecture & Activation Growth Relays, he will be responsible for engaging trade stakeholders to ensure a strong understanding of brand credentials & engaging bartender community. Provide content & tools for all internal spokespersons (mainly Brand Ambassadors worldwide and Trade salesforce) who interact with clients. Become the face of the portfolio to consumers, brand ambassadors, media and the trade.
The role requires strong story-telling and presentation...