Shape the future of healthcare as the Senior Brand Leader at Phoenix in Toronto. Drive innovative brand strategies and ensure cohesive messaging across channels while redefining patient narratives.
Phoenix, a trusted telehealth platform in Canada, seeks to elevate brand coherence through skilled leadership. In this senior role, you will evolve brand positioning, develop audience messaging frameworks, and set creative standards. Collaborate with various departments, ensuring that brand strategy aligns with organizational goals for impactful marketing.
Key Responsibilities:
• Define Phoenix's brand positioning and value proposition
• Lead audience persona work and messaging frameworks
• Set creative vision for campaigns and content
• Establish brand governance standards and guidelines
• Align cross-functional teams around brand strategy
Requirements:
• Senior brand experience in healthcare or telehealth
• Proven track record of building messaging systems
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