About the Role We are looking for a driven and execution-focused Senior Associate – Demand Generation to support and scale our growth marketing efforts across India, Middle East, and Southeast Asia. This role involves managing paid marketing campaigns, executing lifecycle communication journeys, and contributing to pipeline generation through performance-driven marketing initiatives. The ideal candidate should understand B2B marketing fundamentals, be comfortable working with data and campaign metrics, and possess strong communication and writing skills. We are looking for someone who is curious, experimental, and comfortable leveraging modern AI tools to improve campaign execution, research, content creation, reporting, and productivity. Key Responsibilities Paid Marketing & Campaign Execution ● Plan, execute, and optimize paid campaigns across: ○ Google Ads ○ LinkedIn Ads ○ Meta Ads ● Support lead generation and pipeline creation initiatives across India, Middle East, and SEA markets...