Primary Purpose

The Senior Ecommerce Analyst will support the online growth of Coach across Europe by using data to uncover insights into customer behaviour, conversion performance, and commercial opportunities.

Responsibilities

• Track daily, weekly and monthly website traffic, bounce rates, session durations, and conversion rates
• Monitor cost per acquisition (CPA) and customer lifetime value (CLV)
• Benchmark performance against industry standards or historical data
• Deliver weekly, monthly and quarterly reports with actionable insights and visualizations, trend analysis, and performance against KPIs
• Work with the global reporting team to ensure breadth of reports across Tableau and troubleshoot data issues
• Conduct funnel analysis to identify drop‑off points and optimize conversion paths
• Use segmentation to uncover behavioural patterns by audience type
• Highlight top‑performing con...