Become a key player as a Senior Analyst specializing in Campaign Measurement with Insight Global in Toronto. This hybrid position focuses on delivering actionable marketing campaign insights to enhance customer engagement and performance reporting.

In this role, you will collaborate with cross-functional teams to measure and optimize campaigns across various platforms. Your ability to analyze large datasets and provide strategic recommendations will be vital in improving campaign effectiveness. You will utilize Tableau and Microsoft Power BI to create impactful dashboards and reports, helping to drive data-driven decisions.

Key Responsibilities: • Oversee end-to-end campaign performance analysis • Develop and implement measurement frameworks and KPIs • Create dashboards for clear visibility into campaign performance • Translate complex data into actionable business insights • Support A/B testing initiatives and performance evaluations

Requirements: • 4+ years...